With the use of alias placeholders you are able to create recurring texts for profiles and for contents on your own. You can use the name of correspondents or the company’s address as an alias placeholder to use it in several e-mails.

Furthermore alias placeholders are used as placeholders for complex functions and conditional salutations. Instead of using the text for a conditional salutation or a complex function you only specify the name of the alias placeholder which contains the directives for the salutation or the function. With this feature your e-mails stay organized even by using complex personalization. In addition alias placeholders are easier to reuse.