<< Click to Display Table of Contents >> Navigation:  Basics > Personalizing Email Content > Placeholder examples > Example 3: Use an individual salutation

Prerequisites:

A recipient list with a column on which all possible salutations can be based.

 

Example:

You want to correctly address your recipients by gender. Your recipient-list contains a column “Gender” with the values “male” or “female” depending on the recipient.

 

Implementation:

•Right-click on the position in your content where you want to insert the greeting.

•Select the column of your recipient list you want to use for the greeting under "Conditional Placeholders" in the "Placeholder" menu.

•Enter the salutation you want to use in the dialog box.

•Insert a salutation for each value the column can contain in your recipient list, e.g. "Dear Mr.", "Dear Ms.", or "Dear".