Basics > Personalizing Email Content > Placeholder examples > Example 7: Automatically insert content depending on language or category

Prerequisites:

A recipient list with a column from which all contents can be derived.

Example:

You want to send your emails in several languages. Your recipient list contains a column “Language” with the values “EN” or “DE” depending on the desired language of the email content.

Implementation:

•Right-click at the position in the content at which you want to insert the language-specific content.

•Select “Conditional Placeholders” in the menu "Placeholders" and select the name of the column corresponding to the desired content.
(Example: "Language")

•Enter the value for which you want to use the language-specific content in the upper field.
(Example: "DE")

•The lower field defines the content to be substituted for the placeholder. You can also enter quick parts here.
(Example: "Text_DE")

•In the finished email the placeholder will be replaced with the corresponding content.