<< Click to Display Table of Contents >> Navigation:  Basics > Personalizing Email Content > Placeholder examples > Example 5: Use individual pictures

Prerequisites:

A recipient list with a column which contains parts of the picture names you want to use.

 

Example:

You want to use different pictures depending on the interests of your customers. Your recipient list contains a column “product categories” with values such as “fiction” or “professional literature”. Depending on product category you want to include different logos in your email. The names of the logos are “logo_fiction.jpg” and “logo_professional-literature.jpg”.

 

Implementation:

•Place the cursor at the position at which you want to insert a picture.

•Click on “Image” in the menu "Edit" to insert a picture.
(Example: "D:/product pictures/fiction.jpg")

•Select the picture in the content by clicking on it.
You should now be able to see “Image Source” in the menu “Picture Tools”.

•In this field you have to replace the name of the picture with the placeholder for the desired category from your recipient list. In this case this leads to the path: "D:/product pictures/{%product category%}.jpg"

•Every recipient will now see the picture corresponding to the product category in the recipient list.